Producing & Marketing Fundamentals for Independents
$92.00 – $156.00Whether you’re preparing a new show for Fringe, want to make your current events easier to manage or want to develop your knowledge about producing & marketing, these are the workshops for you.
You can book in for either one workshop or both.
Individual Workshop: $100 (Including Booking Fee)
Both Workshops: $170 (Including Booking Fee)
Save $30 when you book in for both workshops!
Producing Fundamentals
As independent artists and groups, we often wear multiple hats, not just making the work, but producing it too. This workshop is designed to help you develop a practical, sustainable plan for getting your show in front of audiences, while making the most of limited time and resources.
Whether you’re starting from an idea or working on a real production, this session will guide you through the essentials of producing your own work.
This workshop is perfect for independent artists and early-career producers looking to strengthen their producing skills and confidence.
We’ll cover:
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Goal setting & Events as a Business.
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Budgeting & Measuring Success.
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Understanding your Brand.
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Mental health, Avoiding Burnout and Finding Support.
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Using your Networks Effectively.
You’ll leave with:
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Specific action points on a project you bring to the workshop.
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A comprehensive understanding of the role of a producer.
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An introduction to developing a strategic mindset as an event manager.
- The chance to ask questions and get direct feedback.
Marketing Strategy
This workshop is designed for emerging artists and producers who want practical strategies to help promote their work without burning out or blowing the budget.
Whether you’re planning a one-off event, an ongoing season or heading into the festival circuit, this session will help you understand how to build your audience and communicate your show effectively.
We’ll cover:
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Why Branding is king.
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Identifying your Audience and How to Reach Them.
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Social Media Strategies that Suit Small Budgets.
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An Intro to Paid Advertising and when it’s Worth the Spend.
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Mapping out your Realistic Capabilities with your Goals.
You’ll walk away with:
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A clearer understanding of how to promote your show.
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Tools to communicate your show’s brand and value.
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Tips for creating content and using social media effectively.
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Space to ask questions about your own project or challenges.
Workshop date: Saturday 26th July 2025
Workshop time: Both Workshops 10:00am – 5:00pm | Producing Fundamentals 10am – 1pm | Marketing Strategy 2pm – 5pm
Venue: Newtown (Confirmed by email closer to the time)